Analytics add color to the customer conversation
The world is not black and white. Therefore, businesses can’t think in black and white, and business processes need to be multi-dimensional to accomodate – especially when dealing with customers.
View ArticleLet the data be your compass
Using data and analytics to do the right thing. Before predictive analytics became a buzzword for businesses around the globe, marketing teams were improving their targeting with predictive models for...
View ArticleUsing predictive analytics to make your data actionable (part 1)
If we were able to predict the future, we would be able read the minds of our customers and know exactly what they wanted. The closest we can get to this supernatural ability is utilizing predictive...
View ArticleUsing predictive analytics to make your data actionable (part 2)
Predictive analytics is no longer exclusive to large enterprises, but many of these global operations have been able to take their use of predictive analytics to the next level simply because they are...
View ArticleAdapt or die: Analytics should drive your enterprise evolution
As humans have evolved throughout our existence, so has the way in which we work. What has allowed our species to survive for millions of years? It comes down to learning. From learning the best...
View ArticleMaking data work: Why hope is not a strategy
Once a company has climbed the added value ladder of Data → Predictions → Decisions → Actions, making better decisions in all customer channels is not the only benefit. A centralized (customer)...
View ArticleThe art of conversation: Using contextual data to deliver on your intent
In today’s environment, businesses assume they know their customers without the proper information and data to back up their assumptions, and are all too often left alone at the party.
View ArticleReplay: The value of business simulation (Part 1)
There is an interesting quandary around the use of predictive analytics in business: The more predictive models are used in the operation, the harder it is to predict the direction of the business....
View ArticleReplay: The value of business simulation (Part 2)
In the previous installment, we looked at and discussed strategies for business simulation and the infrastructure needed to make such initiatives successful. Now, we’re ready to discuss some practical...
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